Industrial Technology
Manufacturing Intelligence Transformation
A Stanford-born advanced sensing startup struggled to convert pilots and communicate their value despite breakthrough technology, due to a lack of clarity around their ideal customer and a user experience that failed to translate raw data into actionable insights.
Client
Stanford-Born Advanced Sensing Startup
Timeline
11 months
Sector
Industrial Technology
Challenge
The company had cutting-edge spatial sensing technology but couldn't close deals. Pilot customers saw impressive data but didn't know what to do with it. The interface was built by engineers for engineers, not for plant managers and operations teams. Without a clear ideal customer profile and a UX built around real workflows, growth stalled despite technical excellence.
Approach
01
Market Clarity
Redefined target customer and high-value use cases
▪Ideal customer profile
▪Use case prioritization
▪Competitive positioning
02
Workflow-Centered Design
Rebuilt interface around operational workflows, not raw data
▪Operator persona research
▪Task-based interface redesign
▪Actionable insights layer
03
Feedback Loop
Embedded continuous user feedback into product development
▪Customer advisory board
▪Weekly user interviews
▪Rapid iteration process
Impact
3x increase
Pilot Opportunities
Clear value proposition tripled inbound pilot interest
90%
Conversion Rate
Nearly all pilots converted to paying customers
$3M+
Revenue Growth
Generated multi-million dollar revenue from improved product-market fit
"
The redesign didn't change our technology—it changed how customers understood and used it. That made all the difference.
Co-Founder & CTO
Spatial Intelligence Platform
Stack
Computer Vision
React
Python
TensorFlow
WebGL