Insights
Thoughts on AI, design, and building sovereign software
Show, Don't Tell: How Rapid Prototyping Transforms B2B Sales
Traditional sales cycles rely on past performance and PowerPoint decks. Modern buyers need working demonstrations in realistic environments. Here's how rapid prototyping creates tangible proof of capability that accelerates deal cycles and increases win rates.
Overcoming Habit Inertia in Generative AI Adoption
A comprehensive framework for accelerating AI adoption through micro-interventions, social amplification, and system integration—moving organizations beyond the demonstration phase.
The Software Bill of Function: A New Paradigm for Software Transparency
Introducing a behavioral inventory framework that captures what software actually does, enabling functional transparency and operational trust in critical systems.
How AI is Reshaping Customer and Employee Experience at Adjective
Exploring how unified intelligence, RAG systems, and conversational data create a virtuous cycle of continuous improvement across the entire organization.
The Human Symphony: Our Guide to Thriving in the AI Era
A comprehensive guide to workforce transformation through AI adoption, structured as a four-stage journey from awareness to leadership.
Leveraging User Experience to Enhance Model Training
How product design skills and user persona development create higher-quality machine learning models through human-centered AI development.
Customer Experience is Everywhere, Literally
How customer-obsessed principles and design thinking transformed counter-insurgency operations in Afghanistan—and can revolutionize any industry, including defense.